We Fix $6.99 Haircuts

We recently saw a billboard advertising “logo, business cards & website” for $99. This brought to mind the predicament of a well-established hair salon when a big box store moved across the street and placed a large banner over its entrance heralding “$6.99 Haircuts.” Instead of firing their skilled hairdressers and hiring inexperienced barber school graduates to drop costs sufficient to fight the onslaught, the owner simply put up his own sign, “We Fix $6.99 Haircuts.” And that solved his problem.

There is an art to effective marketing communications that involves strategy and thought – not just churning out a design or using a standard template for a website. If your goal is to market your product or service with a message that makes you stand out from the crowd, you need more than a cookie-cutter approach. You need experience and the best marketing communications ideas you can get.

And guess what? Your money won’t be wasted – you’ll stand head and shoulders above the competition and power your sales far beyond expectations. At CMS, we can fix your $99 marketing job. Better yet, don’t waste your money on the cheap approach, come see us for first-rate ideas.

 

 

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CERAWeek 2011 Features Wireless Seismic as Energy Innovation Pioneer

CERAWeek 2011 begins Monday, March 7th – 11th and, as usual, will host knowledgeable speakers across the energy spectrum. This year, Roy Kligfield, CEO of Wireless Seismic, will discuss how the wireless seismic data acquisition system is a true game-changing technology for the seismic contracting business. With this technology, contractors will be able to reduce their operating costs in absolute and relative terms while improving productivity and reducing HSE issues.

During the 1990′s 3-D seismic changed the value proposition for seismic data acquisition. On Wednesday, March 9th at 7:30am, Wireless Seismic will be addressing this decade’s step-function improvement in the collection of land seismic data. Another not to miss presentation during CERA’s 30th Annual Executive Conference in Houston…

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Dear Valued Supplier – May I Use Your Creditworthiness To Make My Targets This Quarter?

On February 11th, oil service giant Halliburton recently sent a letter to its “valued suppliers” informing them that it had changed the company’s standard payment terms to net 60 days.  In effect, Halliburton values its suppliers so much that it is going to delay payment to them by 30 days from receipt of invoice.

What a great way to show how much they value their suppliers. Or maybe they are just saying “we’re big” so we can take advantage of you and you’re too small to fight us on this. And the small business supplier is now in the position of funding Halliburton’s operations for an additional 30 days. Meanwhile the small business must pay its bills on time and  incurs its expenses in advance of providing services to Halliburton, so that it is out-of-pocket for considerably longer than 60 days.

Apparently, Halliburton is joining the ranks of other big businesses in late paying small business as the following clip illustrates:  http://www.colbertnation.com/the-colbert-report-videos/374633/february-17-2011/jeffrey-leonard

No wonder small business isn’t dashing to the rescue of the economy in hiring additional employees and ramping up for growth. Small business cash is tied up in the hands of the larger, more powerful companies.

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