We recently saw a billboard advertising “logo, business cards & website” for $99. This brought to mind the predicament of a well-established hair salon when a big box store moved across the street and placed a large banner over its entrance heralding “$6.99 Haircuts.” Instead of firing their skilled hairdressers and hiring inexperienced barber school graduates to drop costs sufficient to fight the onslaught, the owner simply put up his own sign, “We Fix $6.99 Haircuts.” And that solved his problem.
There is an art to effective marketing communications that involves strategy and thought – not just churning out a design or using a standard template for a website. If your goal is to market your product or service with a message that makes you stand out from the crowd, you need more than a cookie-cutter approach. You need experience and the best marketing communications ideas you can get.
And guess what? Your money won’t be wasted – you’ll stand head and shoulders above the competition and power your sales far beyond expectations. At CMS, we can fix your $99 marketing job. Better yet, don’t waste your money on the cheap approach, come see us for first-rate ideas.
