Developing a corporate identity, or logo, can be one of the most challenging aspects of establishing your new brand. However, it can also be one of the most fun. Here are some pointers that we hope will tip the scale in favor of fun
- Start looking at other logos and identifying aspects that appeal to you. It may be a font, a color, or the use of balance to bring various elements together. You may want to create a Pinterest folder or file folder of examples you can show your designer.
- Consider the colors you want to use and what they stand for in your culture. Here are some western culture examples are shown to the right
- Consider your corporate culture. What is your strongest characteristic? What do you want to be known for? How will that impact your choice of color?
- Do you want to use your name in a stylized font? Do you want something to symbolize your company and its expertise? Do you have a tag line you want to include with your logo?
- What purposes will you use your logo for?
- Business cards, letterhead
- Promotional items and giveaways
- Billboard advertising
- Television advertising
- Print advertising
- Are you willing to consider a few treatments or do you need to see a large variety to help you make up your mind? What is your budget for your new identity program? One rule of thumb is 20% of revenues should be allocated to marketing, although many technology start-ups allocate considerably more.
Once you’ve answered these questions, you’re ready to talk with a marketing design firm to make your ideas a vibrant statement of your corporate personality.